French Luxury Brands and NFTs, KBS #241 (2021)

How is the French luxury market embracing Non-Fungible Tokens (NFTs)?
Starting from this question, our team met and interviewed with French Public Investment Bank (BPI), startups like Ledger, BIM and Station F to interrogate how heritage luxury brands are rethinking production in the digital age.

Skills: pitching-stage research, soliciting interviews, shoot permits, interpreting interviews, translating footage,